Dad’s today are more involved with their children across the board, but especially when it comes to sports. Census says there are 25.8 million fathers in married-couple households raising children younger than 18, sports dad’s is focused on the reaching these dads in a family friendly environment (sans models/bikinis) thus allowing brands to hit males in sports content areas without fear. A recent study shows that most parents jointly make kid-related purchases, across a wide variety of categories. Furthermore, in electronics/tech, sports/recreation, and even vacations and sit-down restaurants, a significant numbers of dads surveyed (14% - 24%) said call the shots alone.

  • 75% Male
  • Age 18-45
  • Have kids!
  • $60K Ave. HHI

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Sports Dads


Young adults


There are more Caucasian visitors here than average.

has kids 3-12 in household

Middle Income

This site attracts an upper middle income audience.

Graduate and Post Graduates

There is a high index of Graduate and Post Graduates here.


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