Dad’s today are more involved with their children across the board, but especially when it comes to sports. Census says there are 25.8 million fathers in married-couple households raising children younger than 18, sports dad’s is focused on the reaching these dads in a family friendly environment (sans models/bikinis) thus allowing brands to hit males in sports content areas without fear. A recent study shows that most parents jointly make kid-related purchases, across a wide variety of categories. Furthermore, in electronics/tech, sports/recreation, and even vacations and sit-down restaurants, a significant numbers of dads surveyed (14% - 24%) said call the shots alone.
- 75% Male
- Age 18-45
- Have kids!
- $60K Ave. HHI
There are more Caucasian visitors here than average.
has kids 3-12 in household
This site attracts an upper middle income audience.
Graduate and Post Graduates
There is a high index of Graduate and Post Graduates here.