The State of Streaming TV
Ad-supported streaming is now mainstream
If you’re not advertising on streaming TV, you could be missing over 60% of your audience. Ad-supported streaming has become mainstream, with over 228 million U.S. adults expected to stream TV in 2025. More than two-thirds of U.S. households are unreachable through traditional pay-TV advertising.
Viewers are cutting the cord. There are 87 million cordless TV households in the U.S., and even among traditional pay‑TV subscribers, 87% also use streaming services.
Ads delivered via streaming are perceived as more relevant and memorable; one‑third of streamers say ads are more memorable when viewed while streaming, and two‑thirds prefer free, ad‑supported content over paying for ad‑free subscriptions.
CTV is also a must‑buy for advertisers. The average U.S. adult spends 123.4 minutes per day watching connected TV. Nearly 69% of advertisers believe CTV is an essential part of their media plans. Gen Z and Millennials make up almost three‑fifths of connected‑TV users, so CTV offers critical reach into younger demographics.
The iMedia Difference
Reach your ideal customer on any screen with 98% completion rates
iMedia’s OTT/CTV offering combines broadcast-quality inventory with digital precision. By partnering with us, you can reach your ideal customer on any screen—smart TVs, streaming boxes, mobile phones, tablets, and computers—streaming the content they love.
Our direct relationships with premium publishers mean your brand appears in brand‑safe, fraud‑free environments. Unlike programmatic solutions, where up to 17 % of impressions are lost to fraud, iMedia delivers inventory 100 % direct‑to‑publisher. This ensures your CPM translates directly into cost‑per‑completed view, with nearly 98 % completion rates for non‑skippable placements.
Four Unique Product Tiers to Fit Your Objectives
| Tier | Description | Ideal For | Starting CPM* |
|---|---|---|---|
| Premium (FEP) | Full-episode player inventory on network apps and premium publishers, almost exclusively on Connected TV. Perfect for branding campaigns requiring maximum reach and engagement. | Brand campaigns that demand the highest quality CTV environment. | $48.33 |
| Standard (FEP) | Full-episode player content delivered cross-device (CTV + mobile/tablet/computer). | Campaigns balancing scale and efficiency. | $34.16 |
| Signature (50/50 blend) | A balanced mix of 50% full-episode player and 50% online video inventory, delivered across all devices. | Reach and precision for mid-funnel objectives. | $34.16 |
| Short Form | Targeted pre-roll inventory next to high-quality content under 10 minutes in length (100% short form/online video). | Performance-driven campaigns that require flexible budgets and broad device reach. | $45.00 |
*Prices are illustrative and subject to change. Contact us for the latest rates and custom packages.
Audience strategy
- 70,000+ behavioral targets: Don’t advertise to everyone; reach exactly who matters. Whether you need auto intenders, sports fans, business decision‑makers, or household income segments, our audience catalogue lets you be as specific as you need.
- Dynamic targeting: Adjust geography, device, and behavioral parameters mid-campaign to hone in on results. Reach your customer on the right device, in the right location, at the right time.
- Dynamic inventory mix: Choose the blend of Connected TV (CTV) and Online Video (OLV) that aligns with your goals. We offer 100% CTV options or cross‑device mixes to maximize reach.
Premium delivery
- Competitive ad separation – Own the ad pod. Your ads will not run immediately before or after a competitor’s message. Competitive separation is standard in every campaign.
- Frequency and recency capping – Deliver the right amount of exposure without exhausting your audience. Frequency and recency caps can be adjusted mid‑campaign.
- Household‑level targeting – Our advanced OTT and ultimate OTT products offer household‑level targeting while maintaining privacy compliance. Target at scale without relying on third‑party cookies, which are irrelevant in CTV environments.
Brand safety & transparency
- Zero fraud guarantee: By buying inventory directly from publishers, we eliminate the fraud risks common in programmatic marketplaces.
- Brand name publishers – Your ads appear alongside recognizable channels. Our reporting shows channel‑level details (e.g., ESPN rather than generic “Sling”).
- Transparent reporting: Track reach, frequency, view completion, and cost per completed view through our client portal. Full transparency means you always know where your ads run and how they perform.
Live sports OTT
Live sports streaming illustration
Live sports remain the last “must‑watch” TV. Events cannot be time-shifted or replicated—brand presence during live sports signals cultural relevance at scale. Nearly 155 million live sports fans reside in the U.S., almost half the population. While traditional linear TV audiences shrink, live sports OTT continues to grow; its scarcity and non‑skippable placements create premium value. Live sports OTT offers DMA‑level targeting, incremental reach beyond linear, and close attention due to communal viewing and second‑screen engagement. Completion rates average ~98% thanks to non-skippable ads.
Our live sports offerings include
- Always‑on sports content packages – Year‑round presence across premium sports networks with a mix of pre‑game, in‑game commentary, post‑game shows, replays, and highlights. This provides consistent exposure and the flexibility to layer on key seasonal moments.
- Live inventory options with dates – Secure placements in marquee events such as NFL, NBA, NCAA, MLB, NHL, soccer (Premier League/MLS/NWSL), golf, and tennis. Major tentpoles like the Super Bowl, March Madness, and the World Cup offer unmatched ROI per impression. Inventory is finite—once it’s gone, it’s gone—so lock in access early.
- Sports enthusiast targeting (FEP OTT)—For advertisers not ready to commit to premium live packages, we can target sports enthusiasts across full‑episode player inventory.
