October 2025

4 Free AI Tools That Help Small Businesses Actually Make Money

2025-10-29T20:23:09+00:00

At iMedia Audiences, we work with thousands of small business owners every year — and we’ve seen what truly drives results.

Here are four proven AI tools that help small businesses generate more leads, close more deals, and save time.
Each one is free to start, practical, and designed to make your marketing work smarter — not harder.


1. ChatGPT – Write Emails, Blogs, and Sales Replies Instantly

https://chat.openai.com

If you’re still writing every email, proposal, or social post from scratch, it’s time to let AI help.
ChatGPT instantly drafts personalized messages, blogs, and sales content in your voice — helping you communicate faster and sound more professional.

Try asking:

“Write a friendly follow-up email for a small business customer who requested a quote.”

You’ll have a ready-to-send response in seconds.


2. Google ImageFX – Create Ad-Ready Visuals in Seconds

https://imagefx.withgoogle.com

Need professional visuals for your website, ads, or social media?
Google ImageFX lets you describe what you want — and instantly generates high-quality images, logos, or ad concepts.

Perfect for social posts, PPC ads, and website banners — especially when paired with a Reptide Media campaign for enterprise-level reach.

At Reptide Media, our team combines these creative tools with advanced CTV, OTT, and programmatic media buying to get your message in front of the right audience at scale.


3. LinkedIn Role Play – Practice Real Sales Situations

https://www.linkedin.com/feed/news/ai-role-play

AI can do more than write — it can help you sell.
The LinkedIn Role Play feature acts as your virtual sales coach, simulating real-life business conversations so you can practice your pitch, handle objections, and build confidence.

Teams using tools like this — especially those in the iMedia Sales Team program — are improving their closing rates and developing sharper communication skills faster than ever.


4. iMedia AI Assistant – Capture, Convert & Book Leads Automatically

https://imediaaudiences.pdqs.mobi/imediaaudiences

The iMedia AI Assistant is already live and ready for you to test.
It acts like a 24/7 sales assistant — chatting with visitors, answering questions, capturing leads, and even booking appointments automatically.

Start free, then upgrade to connect it to your CRM and embed it on your site through iMedia Audiences.
You’ll never miss another lead — even when you’re off the clock.


Try a Custom AI Chatbot for Your Business

Want to see what an AI Assistant built specifically for your business looks like?
We’ll create a free demo chatbot so you can test it live — just like your customers would experience it on your website.

Start your demo here: https://imediaaudiences.pdqs.mobi/imediaaudiences
Or email our team at iMediaAudiences.com to request your custom chatbot today.

Your AI Assistant can start capturing leads and booking appointments within 24 hours.


✅ Final Thought

AI isn’t replacing small businesses — it’s helping them grow faster, smarter, and more profitably.
Start with these four free tools, and you’ll quickly see how easy it is to save time, boost marketing, and turn leads into real revenue.


Explore Our Network

iMediaAudiences.com
— AI marketing and automation tools for small businesses and agencies.
— Enterprise-level media buying, CTV, OTT, and data-driven digital advertising.

iMediaSalesTeam.com
— Partner licensing and mentoring for marketing and sales professionals.
— Local Agent Brokers supporting small and regional brands through sales and marketing programs.

ReptideMedia.com
— AI Agents + U.S.-based Virtual Assistants trained to support brokers, trainers, consultants, and marketing executives who want to scale results without burning out.

4 Free AI Tools That Help Small Businesses Actually Make Money2025-10-29T20:23:09+00:00

July 2025

Supporting Legacy Media Companies in the Digital Age

2025-07-30T15:16:37+00:00

A person

Why Broadcasters, Newspapers, and Radio Stations Need a Modern Ad Operations Partner

Legacy media companies—those with rich histories in print, radio, and broadcast television—have built decades of trust, community influence, and advertiser loyalty. But the shift to digital advertising has fundamentally changed how that influence is monetized.

Advertisers want more: more targeting, more accountability, more channels, and more measurable results.

And while media organizations still have the content and the audience, many struggle to deliver digital campaigns at scale with limited internal resources and outdated workflows.

That’s where iMedia Audiences steps in.

Why Legacy Media Needs Support

For many traditional media companies, the biggest challenge isn’t sales—it’s digital execution.

  • TV stations now sell OTT and pre-roll, but lack CTV trafficking expertise.
  • Newspapers offer newsletters and native ads but can’t keep up with reporting or tagging.
  • Radio groups have strong local advertiser relationships but no bandwidth to manage billing or deliver proof of performance.

The result? Missed revenue, under-delivered campaigns, and overwhelmed teams.

iMedia Audiences: The Modern-Day Digital Extension of Legacy Media

iMedia Audiences helps media companies bridge the gap between traditional and digital—without having to hire a dozen new people or rebuild from scratch.

Whether you run a single station or a 10-market group, we work as your outsourced ad operations team or a white-labeled fulfillment partner behind your internal sales efforts.

Here’s how we help:

✅ Behind-the-Scenes Execution

We handle everything after the sale, including:

  • Ad trafficking and QA
  • Tag setup across GAM, Prebid, VAST/SSAI
  • Daily pacing and performance checks
  • Reporting dashboards branded for your clients
  • Billing, screenshots, and co-op documentation

✅ Yield Optimization & Programmatic Growth

We don’t just run campaigns—we help you earn more from each impression:

  • Header bidding setup (Prebid, Amazon TAM)
  • Floor pricing strategy
  • Custom PMP packaging
  • OTT video inventory monetization
  • SSP troubleshooting and integration

✅ Support for All Ad Formats

From banners to CTV, from podcast pre-roll to AI chatbot lead gen—if it runs on digital, we support it.

Colourful waterfalls

Why Outsourcing Works

Digital ad operations require speed, specialization, and scalability—traits that are hard to achieve in-house for local media teams.

With iMedia Audiences, you can:

  • Avoid costly hiring and training cycles
  • Get expert-level execution from day one
  • Scale up for seasonal spikes or high-volume clients
  • Improve campaign performance and advertiser satisfaction

And best of all—your internal team stays focused on what they do best: creating content and closing deals.

Real Results: A Legacy Media Success Story

One multi-market media group saw a $50K/month swing in profit by outsourcing campaign ops, billing, and yield optimization to iMedia. They replaced ~$27K/month in staffing and overhead with a $15K/month managed solution—and grew digital ad revenue from $62K to $104K/month within 90 days.

✅ Fewer headaches

Better performance

More money

The Future of Legacy Media Is Hybrid

Print, radio, and broadcast aren’t dying—they’re evolving. The winners will be those who combine local trust and reach with modern digital capabilities.

iMedia Audiences is here to help you become one of those winners.

Let’s Talk Growth

If you’re a media executive looking to:

  • Offload ad ops headaches
  • Boost digital revenue
  • Improve advertiser satisfaction
  • Avoid hiring 3–5 full-time roles

Then let’s have a conversation. (use our AI bot right here to book me)

Learn more: www.imediaaudiences.com/managedservices

Supporting Legacy Media Companies in the Digital Age2025-07-30T15:16:37+00:00

April 2025

Do Paid Ads Help Organic SEO Rankings? Here’s What We Found.

2025-04-22T11:02:46+00:00

It’s a question that comes up all the time from small business owners:
“Do paid Google Ads help my organic SEO rankings?”

Recently, someone asked this very question on Alignable — and our own Josh jumped in with a quick video to share what we’ve seen in real campaigns. Check it out below:

Here’s the Short Answer: Paid and Organic Work Better Together

While Google officially says that running paid ads doesn’t directly impact your organic SEO rankings… we’ve seen a correlation that’s hard to ignore.
Real-World Example:
We were running targeted Google Ads for a client focused on key high-intent search terms. During that time, we noticed something interesting:
Their organic rankings for those same keywords started to rise — even though we hadn’t yet made major changes to their site’s content or SEO strategy.

So, What’s Going On?

Here are a few possible explanations:
Increased visibility = more clicks
When your ad shows up, people see your brand name more often. That can lead to more branded searches and higher engagement — all positive signals for SEO.
More engagement = better performance
Even if users first click on a paid ad, visiting the site and staying longer tells Google the content is valuable. Over time, this can help organic rankings.
Reinforced relevance
When both your paid and organic listings show up on the same page, you dominate more real estate — and signal to Google that your site is relevant for that keyword.

The Takeaway

If your SEO strategy has hit a plateau, adding paid search — even for a short time — can help jumpstart progress. It’s not about one or the other. It’s about creating a strategic mix that works harder for your business.

Want to Learn How Paid and Organic Can Work Together for You?
Let’s chat. Whether you’re just getting started or trying to get your SEO out of a slump, we’ll build a digital strategy that delivers.
Reach out or drop us a message on Alignable or LinkedIn. We’re always happy to help small businesses grow smarter.

Do Paid Ads Help Organic SEO Rankings? Here’s What We Found.2025-04-22T11:02:46+00:00

January 2025

The Top Digital Marketing Events of 2024 and Small Business Trends for 2025

2025-02-11T10:17:47+00:00

As we approach the close of 2024 and look toward 2025, the digital marketing landscape continues to evolve at breakneck speed. For marketers and small business owners, staying ahead of the curve is vital. Here’s a breakdown of the top digital marketing events of 2024 and the trends poised to shape small business marketing in 2025.

Top 3 Newsworthy Digital Marketing Events of 2024

01. Omnicom and Interpublic Group Merger
In a groundbreaking $30 billion merger, Omnicom Group and Interpublic Group joined forces to create the world’s largest advertising company. This merger is a testament to the growing importance of AI and data-driven advertising, with a focus on rapid personalization and advanced analytics. As a result, marketers are watching closely to see how this new conglomerate reshapes the industry.

Source: Wall Street Journal

02. Coca-Cola’s AI-Generated Holiday Advertisement Controversy

Coca-Cola’s attempt to modernize its iconic holiday advertising with AI backfired. Their AI-generated ad was criticized for being “cold and ineffective,” underscoring the challenges of using artificial intelligence in emotionally driven campaigns. This event serves as a cautionary tale for brands seeking to balance innovation with authenticity.

Source: The Sun

03. TikTok Ban in the U.S. Debated
The potential U.S. ban on TikTok over security concerns sparked heated discussions throughout the year. For marketers, TikTok’s role as a powerhouse for reaching younger audiences and driving viral trends remains undeniable. This ongoing debate leaves businesses weighing risks while maximizing opportunities on the platform.

source: BBC News

Top 3 Small Business Marketing Trends for 2025

01. AI and Automation Integration
The adoption of AI and automation tools is no longer optional for small businesses. These technologies will empower businesses to deliver personalized marketing campaigns, optimize customer service, and streamline operations. From AI chatbots to advanced analytics, 2025 will see small businesses leveraging AI to build stronger customer relationships and enhance efficiency online, via text, and via voice.

Source: AllBusiness

02. E-commerce Expansion

E-commerce continues its meteoric rise, with projections showing it will account for 22.6% of global retail sales by 2027. Small businesses will need to invest in robust online sales platforms and marketing strategies to remain competitive in this growing digital economy. A seamless shopping experience and strong digital presence will be key differentiators.

Source: Small Business Administration

03. User-Generated Content (UGC) Utilization
User-generated content is set to become a cornerstone of small business marketing. Encouraging customers to create and share content about their experiences will build authenticity, strengthen brand loyalty, and reduce marketing costs. In a world that values genuine connections, UGC offers a competitive advantage.

source: Money Inc

What This Means for You

At iMedia Audiences and iMediaSalesTeam, we’re always watching the latest industry developments to help our clients and team members stay ahead of the curve. Whether you’re navigating the implications of a major merger, experimenting with AI-driven marketing, or preparing for the next big trend, it’s essential to adapt and innovate.

Want to learn how these trends can help grow your business? Let’s set up a time to talk about creating a digital strategy tailored to your goals. Reach out to us at www.imediaaudiences.com or imediasalesteam.com and test our AI chatbot (they are amazing) or AI text messaging by texting 1-617-271-2247 (Beta) or AI Voice Receptionist (Coming in early 2025!)

Here’s to a successful 2025!

Josh Iverson

iMedia Audiences & iMediaSalesTeam

The Top Digital Marketing Events of 2024 and Small Business Trends for 20252025-02-11T10:17:47+00:00

December 2024

Meta’s Global Outage on December 11, 2024: What Happened and How Business Owners Can Prepare

2025-02-11T10:17:47+00:00

Overview of the Outage

Hey everyone, it’s Josh Iverson here. Let’s talk about the Meta outage that had a lot of us scratching our heads on December 11, 2024. Facebook, Instagram, and WhatsApp—three of the biggest social platforms—went dark for millions of users worldwide. This all kicked off around 12:50 p.m. Eastern Time. People reported issues accessing the apps, sending messages, and even just viewing content.
According to Downdetector.com, which tracks outages like this, over 96,000 Facebook users and more than 69,000 Instagram users flagged issues at the peak of the disruption. WhatsApp users weren’t spared either, with over 12,000 reports coming in about problems.

Regional Impact

The outage hit users around the world, from the U.S. to Europe, Asia, Australia, and South America. Some people couldn’t even load the apps, while others were stuck waiting on sluggish load times or couldn’t post anything.
Meta addressed the situation publicly. On X (formerly Twitter), they said:

“We’re aware that a technical issue is impacting some users’ ability to access our apps. We’re working to get things back to normal as quickly as possible and apologize for any inconvenience.”

Service Restoration

By later that afternoon, things started getting back to normal for most people. But for some, especially Instagram users, there were still issues with posting content. If this whole scenario feels familiar, it’s because we’ve seen it before. Remember back in October 2021 when all of Meta’s apps went down for six hours? Billions of people were affected that day. It’s another reminder of just how much the world relies on these platforms to stay connected.

How Business Owners and Marketing Professionals Can Minimize Impact

Outages like these can be frustrating, but they’re also a wake-up call for businesses and marketers. Here are a few steps you can take to minimize disruptions and keep your marketing efforts on track:

  • Diversify Your Marketing Channels: Don’t put all your eggs in one basket. While Facebook and Instagram are powerful tools, explore other platforms like LinkedIn, Google Ads, and even email marketing to ensure your reach isn’t entirely dependent on Meta.
  • Maintain a Multi-Platform Presence: Build and nurture your audience across several social media platforms. This way, if one goes down, you still have others to communicate with your customers.
  • Focus on Owned Assets: Make your website, blog, and email list key pillars of your marketing strategy. These are channels you fully control and won’t be affected by third-party outages.
  • Communicate During Disruptions: Use channels like your website or email newsletter to keep customers informed about updates and any potential impact on your services.
  • Partner With Experts: If you’re an iMedia client, talk to your agent or support assistant. We’re here to help you develop strategies that mitigate risks from unexpected outages like this one.

Impact on Small Businesses and iMedia’s Response

Here’s the part that’s close to home for us at iMedia. We’ve seen Facebook deliver some of the strongest lead performance for small businesses recently. Their ad platform is still one of the most powerful ways to drive growth, raise awareness, and keep customers engaged.
While a brief outage like this is frustrating, it’s a good reminder of why having a multi-channel marketing strategy is so important. If you’re an iMedia client and you’re wondering if this affected your campaign, just reach out. Talk to your iMediaSalesTeam agent or your support assistant, and we’ll make sure you’re covered. We’re here to help you stay on track.

Cause of the Outage

So, what caused all this? Well, Meta hasn’t spilled the details just yet. They’ve said they’re investigating the issue and will work to make sure it doesn’t happen again. Let’s hope they’re right.

How to Stay Updated

For those of you looking to stay in the know during outages like this, sites like Downdetector.com and Meta’s official social media channels are your best bet. They’ll give you real-time updates so you’re not left guessing.

Meta’s Global Outage on December 11, 2024: What Happened and How Business Owners Can Prepare2025-02-11T10:17:47+00:00
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