Why Broadcasters, Newspapers, and Radio Stations Need a Modern Ad Operations Partner

Legacy media companies—those with rich histories in print, radio, and broadcast television—have built decades of trust, community influence, and advertiser loyalty. But the shift to digital advertising has fundamentally changed how that influence is monetized.

Advertisers want more: more targeting, more accountability, more channels, and more measurable results.

And while media organizations still have the content and the audience, many struggle to deliver digital campaigns at scale with limited internal resources and outdated workflows.

That’s where iMedia Audiences steps in.

Why Legacy Media Needs Support

For many traditional media companies, the biggest challenge isn’t sales—it’s digital execution.

• TV stations now sell OTT and pre-roll, but lack CTV trafficking expertise.
• Newspapers offer newsletters and native ads but can’t keep up with reporting or tagging.
• Radio groups have strong local advertiser relationships but no bandwidth to manage billing or deliver proof of performance.

The result? Missed revenue, under-delivered campaigns, and overwhelmed teams.

iMedia Audiences: The Modern-Day Digital Extension of Legacy Media

iMedia Audiences helps media companies bridge the gap between traditional and digital—without having to hire a dozen new people or rebuild from scratch.

Whether you run a single station or a 10-market group, we work as your outsourced ad operations team or a white-labeled fulfillment partner behind your internal sales efforts.

Here’s how we help:

✅ Behind-the-Scenes Execution

We handle everything after the sale, including:

• Ad trafficking and QA
• Tag setup across GAM, Prebid, VAST/SSAI
• Daily pacing and performance checks
• Reporting dashboards branded for your clients
• Billing, screenshots, and co-op documentation

✅ Yield Optimization & Programmatic Growth

We don’t just run campaigns—we help you earn more from each impression:

• Header bidding setup (Prebid, Amazon TAM)
• Floor pricing strategy
• Custom PMP packaging
• OTT video inventory monetization
• SSP troubleshooting and integration

✅ Support for All Ad Formats

From banners to CTV, from podcast pre-roll to AI chatbot lead gen—if it runs on digital, we support it.

Why Outsourcing Works

Digital ad operations require speed, specialization, and scalability—traits that are hard to achieve in-house for local media teams.

With iMedia Audiences, you can:

• Avoid costly hiring and training cycles
• Get expert-level execution from day one
• Scale up for seasonal spikes or high-volume clients
• Improve campaign performance and advertiser satisfaction

And best of all—your internal team stays focused on what they do best: creating content and closing deals.

Real Results: A Legacy Media Success Story

One multi-market media group saw a $50K/month swing in profit by outsourcing campaign ops, billing, and yield optimization to iMedia. They replaced ~$27K/month in staffing and overhead with a $15K/month managed solution—and grew digital ad revenue from $62K to $104K/month within 90 days.

✅ Fewer headaches

Better performance

More money

The Future of Legacy Media Is Hybrid

Print, radio, and broadcast aren’t dying—they’re evolving. The winners will be those who combine local trust and reach with modern digital capabilities.

iMedia Audiences is here to help you become one of those winners.

Let’s Talk Growth

If you’re a media executive looking to:

• Offload ad ops headaches
• Boost digital revenue
• Improve advertiser satisfaction
• Avoid hiring 3–5 full-time roles

Then let’s have a conversation. (use our AI bot right here to book me)

Learn more: www.imediaaudiences.com/managedservices