Adults 50+ have more control, influence, and money in the market than any cohort in history. They will manage their aging more actively than any other group and that includes spending a lot on enjoying life and staying healthy. They have 2.5 times the discretionary spending power of any other age group and a population growth rate 6 times faster than age 18-35. Out of a lifetime of 13 cars 7 will be purchased after age 50. Representing only 30% of the population, people age 50+ buy 56% of all new cars, represent 50% of ALL consumer spending, and 80% own their home.

  • 55% Females Age 50+
  • Affluent $100K HHI
  • College Educated

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Age 50 Living




There are more Caucasian visitors here than average.

more affluent

This site attracts a more affluent audience.

Graduate and Post Graduates

There is a high index of Graduate and Post Graduates here.


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