Adults 50+ have more control, influence, and money in the market than any cohort in history. They will manage their aging more actively than any other group and that includes spending a lot on enjoying life and staying healthy. They have 2.5 times the discretionary spending power of any other age group and a population growth rate 6 times faster than age 18-35. Out of a lifetime of 13 cars 7 will be purchased after age 50. Representing only 30% of the population, people age 50+ buy 56% of all new cars, represent 50% of ALL consumer spending, and 80% own their home.
- 55% Females Age 50+
- Affluent $100K HHI
- College Educated
Age 50 Living
There are more Caucasian visitors here than average.
This site attracts a more affluent audience.
Graduate and Post Graduates
There is a high index of Graduate and Post Graduates here.